Competition is fierce amongst Japan’s top three convenience store chains, 7-Eleven, Family Mart and Lawson, but right now 7-Eleven is edging ahead of the competition with a new tie-up Starbucks drink that you can’t get anywhere else, not even at Starbucks.
Called Fruity Cheers Torori, this new beverage comes in two flavors, Strawberry Berry Bergamot and Mango Passionfruit, with each one blending the rich aroma of fruit with the creamy smoothness of milk and the refreshing finish of tea for a perfect summer pick-me-up. One of its other key features lies in its name, as “torori” is Japanese onomatopoeia for something with a thick, smooth, rich, and velvety texture, and that’s what this drink promises to deliver.
The Strawberry Berry Bergamot blends milk with the refreshing citrus aroma of bergamot, the delicate fragrance of jasmine tea, and the sweet tartness of strawberry and blackberry. The result is a vibrant, fruity beverage with a rich strawberry aroma and a satisfyingly smooth texture.
The Mango Passionfruit features rich tropical aromas of mango and passionfruit, and blends it all with milk and black tea to create a luscious taste experience. The sweet, full-bodied fruit flavors and creamy richness are said to “unfold with every sip”, delivering a refreshing sensation that captures the spirit of summer.
According to Starbucks, this new series was created with the goal of bringing the Starbucks experience into people’s busy everyday lives through a convenient PET bottle format. Carefully developed by fine-tuning the balance between fruit, milk, and tea to achieve a rich, fruity flavour with a refreshing finish, these drinks are said to be the perfect companion for a summer afternoon.
With bright, colorful packaging and layered graphic elements, the cheerful design is sure to grab your attention. The drinks are available at 7-Eleven stores nationwide for a limited time, priced at 214 yen each.
Source, images: Press release
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