Japan’s biggest beauty rankings are here! The annual @cosme Best Cosmetics Awards are one of the most influential beauty awards in Japan, based on real customer reviews, product popularity, and shopping trends from thousands of beauty consumers across the country.
From viral Japanese sheet masks and long-lasting lip products to next-generation vitamin serums and luxury foundations, these are the trending Japanese beauty products everyone is talking about this year.
Bookmark this page because we’ll be updating this guide every year with the latest trending cosmetics, bestselling Japanese skincare, viral makeup launches, and award-winning beauty products.
Best Cosmetics Awards Grand Prize Winners
A medicated lotion or toner designed for sensitive and dry skin. Formulated with xylitol and moisture-supporting ingredients to strengthen the skin barrier while preventing recurring dryness and irritation.
Best for Deep, Long-Lasting Hydration
Pros
Cons
2nd Place: Rosy Rosa Powder Brush EX Angled
A surprisingly affordable makeup brush praised for its ultra-soft bristles and angled design that helps blend powder products evenly and naturally.
3rd Place: Anua Vitamin 10 Porestria Serum
A pore-care vitamin serum packed with multiple vitamins to help improve skin clarity, firmness, and visible pores.
4th Place: Anua PDRN Hyaluronic Acid Hydrating Mist
A hydrating facial mist formulated with PDRN and hyaluronic acid for glowing, moisturized "glass" skin.
5th Place: Lululun HYDRA-PD-MASK
One of Japan’s biggest viral sheet masks of 2026. This premium mask contains multiple forms of PDRN designed to support firmer-looking, radiant skin.
A moisturizing sheet mask focused on maintaining healthy, hydrated skin with human-type ceramides and soothing ingredients.
Best Hydrating Mask Before Makeup
Pros
Cons
7th Place: M·A·C Powder Kiss Hazy Matte Lipstick
A lightweight matte lipstick with a “kiss-blurred” look and comfortable texture.
8th Place: Givenchy Prisme Libre Care & Glow Serum Primer
A skincare-focused serum primer that combines hydration, radiance, and makeup prep in one lightweight formula.
9th Place: Estée Lauder Double Wear Stay-in-Place Makeup N
Loved for its strong coverage, sweat and humidity resistance, more natural-looking finish, and long-lasting wear.
10th Place: Dior Addict Lip Glow Oil 077 Rosy Candy
A glossy lip oil known for its shine, hydration, and visibly plumping effect. It went viral for its cherry oil-infused lip care, beautiful layered effect over lipstick, and the popularity of the “Rosy Candy” shade.
Best Makeup Winners
Best Eyeshadow Palette
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Kate Bouncy Cheek Shadow
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Jill Stuart Dressed Bloom Eyes
Best Single Eyeshadow
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RMK Lid Impression Liquid Eyeshadow
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Elegance Silky Liquid Eyes N
Best Mascara
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Majolica Majorca Lash Expander Neo Lash
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Ettusais Mascara Extra Long
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Heroine Make Long UP Mascara Super WP N
Best Lipstick
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M·A·C Powder Kiss Hazy Matte Lipstick
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Addiction The Lipstick Glazed Bomb
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Visee Nenmaku Fake Rouge II
Best Liquid Rouge
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Kate Lip Monster Crystal Pod
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Maquillage Lip Glow Bomb
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CipiCipi Dewy Film Tint R
Best Skincare & Body Care Winners
Best Body Care
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Biore The Body Body Emulsion White Tea
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Ignis Nightwell Body Milk
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Cosme Decorte AQ Radiance Smooth Brightening Body Milk
Best Shampoo & Treatment
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Cosme Decorte AQ Repair Essence Shampoo
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&be Damage Care Shampoo Repair Rescue Treatment
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RAFRA Aroma Serum Shampoo Moist
Best Hair Care
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THE ANSWER Complete Lamella Milk
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plus eau Lipoa Emulsion
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melt Creamy Melt Powder
Best Fragrance
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Tom Ford Beauty Fig Erotica Eau de Parfum
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Flora Notis Jill Stuart Iconic Bloom Eau de Parfum
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Maison Margiela Replica Up At Dawn
Best Beauty Tools & Beauty Goods
Best Beauty Goods
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Rosie Rosa Powder Brush EX Angled
Best Beauty Appliance
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ReFa Beauty Tech Hair Dryer SE
Best Oral Care
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BARTH Medicated Bicarbonate Mouthwash
Japanese Beauty Trends This Year
The 2026 awards reveal several major beauty trends dominating Japan right now:
PDRN Skincare Became Japan’s Glow-Skin Obsession: PDRN-based skincare exploded in popularity this year, especially in sheet masks and hydrating mists focused on glow, elasticity, and moisture.
Soft Matte Lips Replaced Heavy Matte Lips: Soft matte lip products with lightweight textures replaced heavy matte formulas.
Barrier Care Took Over: Sensitive skin and moisture barrier products became more important than aggressive skincare.
Makeup That’s Secretly Skincare: Many winning makeup products now combine skincare ingredients with cosmetics.
Glass Skin Is Still Winning: Hydrated, radiant skin continues to dominate Japanese beauty trends in 2026.
So, what’s your favorite Japanese beauty product right now, and which award-winning product are you dying to try next? Let us know in the comments!
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